Reputations are usually built on results, on someone seeing something significant enough to mark it down, take a picture, send a tweet.

Something.

But the main result is doing something to remember where you were at the moment and providing you with the means to share your discovery with someone else.

In this must-have-this-moment world, we get everything and anything we want whenever we want it. If we don’t, we’re quick to move to another option. And if you are sending it to us, you better get it to me fast.

So much so that we find nothing wrong with chastising those that have taken the time to deliver food to us for their lack of speed. And that’s whether we’re ordering a pizza from home or sitting in a restaurant. If we’ve ordered it and have pledged to pay money, not paid yet but mearly promised to, we expect it to be made fast and be fabulous.

This mentality prevelant with our everyday eating actions has embedded itself into society and the advent of social media has only increased this winning quality within the current culture.

It has forced the reporting of news to lose the time needed to make sure it’s right, it’s worthy and it’s actually reported upon. Instead we ‘report’ on what someone broadcasted to the world on thier own and treat it as news.

So what does any of this have to do with building a reputation? Everything and nothing at all.